Generative AI has the potential to alter nearly every job, and perhaps none more so than marketing. So perhaps it shouldn’t come as a surprise that a survey of 2400 marketing pros by Morning Consult, on behalf of graphics tool company Canva, found that while marketers recognize the transformative
Commentary
We are living in a volatile world, so perhaps it should come as no surprise that even a company like Nvidia, fresh off a successful earnings report, should find its stock experiencing dramatic fluctuations this week. Perhaps it reflects the emotions of investors unclear on what’s coming next, or
Profiles
Snowflake is first and foremost a data platform, a place where companies can store, analyze and share data in the cloud. That puts the company in the right place at the right time as data has become central to building meaningful solutions on top of large language models, whether that
Commentary
A number often floated in IT circles is that 70% of projects fail. In fact, it led to a discussion this week on LinkedIn that got me thinking about the figure. I asked Google search, Claude, Gemini, ChatGPT and Perplexity if the number was valid, and if there was research
Profiles
When your company is involved in the crypto market, it has a tendency to make you a target. Consider that just last week on February 21st, crypto exchange Bybit dealt with an historic $1.5 billion hack, followed by $4 billion in panic withdrawals. This is the kind of news
As we reported in Friday’s FastForward newsletter, Salesforce and Google Cloud had apparently made a deal, although the details were murky. Salesforce CEO Marc Benioff let the cat out of the bag last week on X, refuting a report in The Information that Salesforce was in talks with Microsoft,
Commentary
Let’s start this week’s commentary with a story 📖: Back in the 1990s when I was a technical writer writing documentation, online help and training materials, there was a lot of repetitive content. To get around this, I would create macros by recording a series of tasks and the
SAP is a company with a ton of valuable business data, and if you haven’t heard, business data is a key to building effective generative AI applications on top of large language models. As one of the leading ERP vendors, SAP is sitting on a goldmine of financial, HR,
Profiles
Amalgamated Bank is not just any financial institution. The bank was founded in 1923, the vision of Amalgamated Clothing Workers of America leaders, to give their union members, mostly immigrant women, access to banking services. Its history and mission don't just drive business strategy, they create a culture
Commentary
I had the distinct pleasure of spending part of the week at boldstart Founder’s Day in Miami. In addition to being a nice respite from the cold and dreariness of the Massachusetts winter, it was also a time to hang out with a group of founders in the boldstart
Data has been at the core of technology for some time, but generative AI really pushed it to the heart of the discussion and changed how we think about the importance of data in a fundamental way. As I wrote in my ForwardThinking commentary recently, Garbage in/garbage out applies
Profiles
With a remote and distributed workforce of over 8300 employees, Shopify CISO Andrew Dunbar believes it’s imperative to implement a disciplined and controlled approach to technology to help keep the millions of merchants that rely on the company’s platform secure. His core philosophy around security is that a